1. Film Revival
Kodak’s classic film stocks like Ektachrome and Portra are back in strong demand thanks to millennials and Gen Z rediscovering analog photography. According to Fstoppers, prices for stocks like Portra 400 and Ilford HP5 have surged due to limited supply and rising interest. This isn’t just about style, photographers talk about “slowing down” and being more deliberate by making every shot count as a creative reset against the instant gratification of digital cameras.
From indie wedding photographers charging more for that distinct film look to influencers embracing disposable cameras under nostalgic filters, film is carving a stable niche. The Dead Pixels Society notes that Kodak even committed to continue producing film through 2028 to meet this sustained demand, propelled in part by cinematic attention to celluloid.
2. Ramp‑Up Production
Seeing renewed desire for analog, Kodak has increased output at its Rochester factory. RedShark reports film production has doubled over five years, forcing the company to upgrade manufacturing to satisfy consumer and motion picture demand. This shift made clear: film photography isn’t a passing fad, it’s a niche with staying power. Moreover, film’s popularity among influencers like Peter McKinnon and younger creators has driven this growth in formats ranging from 35 mm to Super 8. Labs used to a steady influx of film prints are now busier than ever, further proving that physical photography is here to stay.
3. Lifestyle Licensing
Kodak’s iconic yellow-and-red logo is appearing far beyond film, showing up on sunglasses, printers, headphones, clothing, and now even paint. Through smart licensing deals, the brand is tapping into nostalgia and design trends in creative product lines. This strategy mirrors brand transformations seen elsewhere and Kodak gets exposure and royalties without stretching its core operations. The name that once defined photographic film now lends emotional and aesthetic weight across everyday lifestyle goods.
4. Popular Eyewear
Kodak struck a major licensing deal with EssilorLuxottica (owner of Ray‑Ban and Oakley), granting indefinite rights to produce Kodak-branded eyewear worldwide. This perpetual agreement is rare, luxury optical goods usually stick to short-term licenses. You can now find Kodak glasses and sunglasses infused with quality optical tech backed by EssilorLuxottica’s distribution. Though frames may not scream ultra-vintage Kodak design, the brand signal offers an instant connection with trust and style enthusiasts.
5. Kodak Paint
Yes, you can now paint your walls with Kodak colours. Since 2023, GDB International has been licensing Kodak-branded architectural paint, from wall finishes to floor stains in regions like Africa, India, and the Middle East. These paints leverage Kodak’s legacy of colour innovation and emotional resonance. The idea is charming: interior paints that echo the richness of Kodak imagery. It’s a creative twist on licensing, letting consumers express a love for the brand in their living spaces rather than through cameras or prints.
6. Chemistry Is Back
Photo Systems Inc. has relit the spark for Kodak’s classic photo chemicals like C‑41 and E‑6 under a new global license. They reintroduced B&W chemistry in late 2023 and planned to roll out C‑41, E‑6, and RA‑4 color products throughout 2024, offering film developers access to the original Kodak formulas once again. For analog photographers, these kits mean you can now develop film at home or at independent labs using trusted, high-quality chemicals. One photo enthusiast on a forum shared, “They have finished re‑certifying … and will reintroduce these later this year”. This restoration reinforces that Kodak supports not just shooting film, but the entire analog experience from capture to development.
7. Digital & Instant Gear
Kodak’s name lives on in digital cameras, portable printers, and instant-shoot devices manufactured by licensed partners. Think PIXPRO digital cams or those compact instant models that print Polaroid-style photos on the spot. These products bridge retro charm with modern convenience. They let new users share instant memories while old-school fans appreciate analog-style results. Reviews often praise their blend of nostalgia and low-pressure fun, helping Kodak remain relevant even in the smartphone era.
8. Prices Rising
Film prices have climbed and that’s a signal of genuine demand. Kodak Alaris raised consumer and single-use film costs by 5–8% in January 2025, with some formats like Gold 200 120 spiking up 30% to restore pre-discount pricing. Retailers like Moment reported dealer prices rising 10–25% effective March 2023, largely blamed on higher material costs and increased demand. Labs have noticed more film developing coming through and customers are willing to pay, proving analog’s appeal is sustainable, not fleeting.
9. Brand Power
Even without making every product itself, Kodak’s enduring logo; bright yellow box and bold red letters still carries meaning. Wikipedia notes family licensing covers a vast range across categories, and Kodak remains a mainstay in motion picture film and printed graphics. That emotional connection matters. For many, Kodak evokes nostalgia, trust, or creative inspiration. It’s not just a logo, it’s a memory trigger. Whether you’re buying film, eyewear, paint, or instant prints, seeing Kodak’s name sparks familiarity and comfort.
This story 9 Reasons Kodak Is Quietly Making a Comeback, Even If You Didn’t Notice was first published on Daily FETCH
